Transforming Fashion Retail with VR / AR Technology at Retail Futures 2019

Transforming Fashion Retail with VR / AR Technology at Retail Futures 2019

Virtual reality and mixed reality production offers the fashion industry total freedom and provides the industry with a chance to display their creativity and artistic vision on a new level previously unavailable. 

Businesses interested in transforming the fashion industry with technology should get themselves down to the fashion district innovation challenge prize 2019 launch event that happens the 30th of July 2019 at 6pm to 8:30pm down at Westfield Avenue Stratford. This year the challenge will focus on “retail futures” Sponsored by Unibail-Rodamco-Westfield, this year’s challenge welcomes applications from fashion and retail tech start-ups and SMEs who believe that their business has the potential to revolutionise any part of the retail supply chain and change the way we shop in the future. These could include robotics and automation, artificial intelligence solutions, internet-of-things, augmented/virtual reality, technologies that converge digital and physical shopping or enhance customer experience.

Lets take a look what could be on show: 

The market of virtual models is growing with influencers like Shudu and Lil Miquela which both have hundreds of thousands of followers. These Virtual models now work with brands to promote products and model for their campaigns with the perfect look. With Spark CGI casting their virtual model into Lipps LA a top US modelling agency last week it shows just how serious these models are being taken and how they could be the new wave of models for there obvious benefits.

Imagine a virtual model where you can edit hair colour, freckles, eye colour, literally anything and in record times the real-time fashion models can be customized in seconds with a couple clicks. Virtual models could really disrupt the entire modelling industry with the ability to create the perfect model for your brand and not casting for a close fit. Although this disruption isn’t happening this week, but it isn’t far away 3D humans keep improving and its only a matter of time until their pixel perfect and threatening the most beautiful of humans.

The innovation of fashion shows

The fashion industry runways are the perfect sector for virtual transformation. With the ability to create a runway show that anyone can attend from anywhere through the use of a headset.The hole experience of a fashion show can be changed with the use of virtual reality and augmented reality production. The show can become a simple room with chairs and VR headsets seemingly stark, but place the headset on and be transferred into a other worldly setting inside the mind of the Creative Director, with models showcasing the newest couture. Another beauty of this virtual show is anyone can join the show from anywhere, the show isn’t restricted to Milan or Paris fashion week its everywhere at once. Virtual models are just the wedge in the door to much more.


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