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Virtual Production Director Asa Bailey

Asa Bailey

 Virtual Production Director

Founder and CEO of On-Set Facilities, Bailey is best known for pioneering on-set virtual production methods for film and television production.

Today, Asa continues to provide leadership and shoot worldwide while at the same time developing virtual production hardware and software solutions.

Asa Bailey talks to the The Foundry about his virtual production philosophy and to Action VFX about his experience of producing mixed reality content.

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Asa Bailey, Virtual Production Director 
Real-time VFX / Virtual Production / Various

Adverting, feature films, TV and music videos directed by Asa Bailey.

The Gift

Director Asa Bailey
Client NTT Data

Virtual Production Director Asa Bailey directs 10 episodes of The Gift for NTT Data Corporation, the Japanese IT company.

The Future Never Comes

Director Asa Bailey
Client NTT Data

Connecting Unreal Engine to a Bolt motion capture robot to pre-visualise shoot this complex single VFX shot, Bailey used an Unreal Engine powered virtual studio to produce this TV commercial for NTT Data.


Director Asa Bailey
Client NTT Data

Bailey’s team used Unreal Engine for real-time compositing, live camera tracking and live on-set 10 bit 444 pre-viz recording, to produce a total of 10 Episodes of Wake Up 2 for this Japanese technology company.

The Unbeleivable

Director Asa Bailey
Client Embraer Executive Jets 

Bailey directed this micro movie staring Jackie Chan to mark the launch or the Legacy 500. The film was premeired at the 2016 Geneva European Business Aviation Association Expo.

Highgate Vampire

Writer Director Asa Bailey
Hodder Children’s Books

“Gripping and mysterious, the clash of myth and reality is terrifying, I had the chance to read this book which I found amazing! The plot is so absorbing that you may not notice the time pass by.”

The Guardian