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Asa Bailey

Asa Bailey

Director of Virtual Production

Splash reel

Asa Bailey is a British Director of Photography, best known for pioneering virtual production methods for film and TV production. Asa’s company On-Set Facilities develops and manufactures real-time VFX and virtual production computer systems, and provides on-set technology and production support to some of the worlds top Directors, Producers and Studios worldwide. 

As the Arri Systems Group’s go to guy for all things virtual production, Bailey’s own Snowdonia Studios in Wales, acts as a fully equipped virtual production development facility for Epic Games, Unity, Nvidia, AMD, Brompton, Roe Visual, UNBC Universal, Universal Pictures and DreamWorks to name a few.

The Gift

Director sa Bailey
Client NTT Data

Virtual Production Director Asa Bailey directs 10 episodes of The Gift for NTT Data Corporation, the Japanese IT company.

The Future Never Comes

Director Asa Bailey
Client NTT Data

Connecting Unreal Engine to a Bolt motion capture robot to pre-visualise shoot this complex single VFX shot, Bailey used an Unreal Engine powered virtual studio to produce this TV commercial for NTT Data.


Director Asa Bailey
Client NTT Data

Bailey’s team used Unreal Engine for real-time compositing, live camera tracking and live on-set 10 bit 444 pre-viz recording, to produce a total of 10 Episodes of Wake Up 2 for this Japanese technology company.

The Unbeleivable

Director Asa Bailey
Client Embraer Executive Jets 

Bailey directed this micro movie staring Jackie Chan to mark the launch or the Legacy 500. The film was premeired at the 2016 Geneva European Business Aviation Association Expo.

Highgate Vampire

Writer Director Asa Bailey
Hodder Children’s Books

“Gripping and mysterious, the clash of myth and reality is terrifying, I had the chance to read this book which I found amazing! The plot is so absorbing that you may not notice the time pass by.”

The Guardian